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Entrepreneur Denise Chavez set out to create a health & wellness company that provides holistic wellness services to consumers and corporate clients


Denise came to Sonnyside Up (SSU) with an idea but no articulated business plan or company. After lengthy discussions, SSU set out to create a brand that aligned with her vision, starting with a naming exercise that resulted in “elevate” as their company name. 


The brand then began promoting aspirational goals and integrated tools to reach those goals. In a crowded field of personal trainers and wellness promoters, elevate provides no-nonsense programs supported by measurable technologies that allow clients to track progress. SSU created the brand and many of the marketing pieces, including the mobile-wrap for a trailer that functions as client intake as well as a pop-up shake store. 


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