Chapman Craft Beer
Chapman Craft Beer is a micro brewery in Orange selling a continually evolving menu of seasonal beers. They approached SSU to design a series of 12 beer can labels based on the zodiac signs. We utilized a metallic foil substrate for digital printing to achieve the desired visual outcome while being cost efficient. The foil substrate allowed us to create design elements with galactic sparkles the concept needed, such as the stars and Milky Way cloud. The design proved very popular with customers and positioned Chapman Craft as an innovative brewery with novel ideas that keep customers coming back for more delight.